Neiman Marcus, The Art of Fashion

Dance Meets Fashion

A launchpad for the season’s inspired designs, The Art of Fashion is also Neiman Marcus’ most visible branding campaign. The vision was to create a world without limits. A world where a woman mastered everything she set her mind to – painting, dance, gymnastics, music. We added another dimension by bringing in New York City Ballet principals Tiler Peck and Robbie Fairchild to collaborate on movement. This enriched the backstory that played out online, instore and on social media.

Neiman Marcus. Social media giffs.

Neiman Marcus. Behind the scenes video.

Neiman Marcus. Fashion magazine inserts.