VS America Furniture, Student Campaign

Bodies in Motion, Brains in Motion

This campaign is about celebrating the uniqueness, self-expression and beauty of every kid. Our goal was to create a real connection by capturing an honest moment with each student. On a higher level, the campaign shows that VS supports individuality through design. Targeted to designers and school planners, the campaign promotes the design benefits of VS chairs, which are based on a proven premise, freedom of movement leads to clearer thinking. We’re testing that premise every day in our offices, by the way.

Print ads featuring unique students.

Outdoor for Chicago market.

Social media.