VS America Furniture, Student Campaign
Bodies in Motion, Brains in Motion
This campaign is about celebrating the uniqueness, self-expression and beauty of every kid. Our goal was to create a real connection by capturing an honest moment with each student. On a higher level, the campaign shows that VS supports individuality through design. Targeted to designers and school planners, the campaign promotes the design benefits of VS chairs, which are based on a proven premise, freedom of movement leads to clearer thinking. We’re testing that premise every day in our offices, by the way.