Wesley Prep

A School Repackaged and Reinvigorated

Wesley Prep started off in the fortunate position of having a vibrant pre-school. Its grade school enrollment, however, was underwhelming. Partly because the school wasn’t doing enough to show parents the innovative hands-on academic programs it offered. After giving the school a more aspirational name (formerly known as The Weekday School), we created a new identity system, produced a series of grade-specific videos and redesigned their site. By the next school year, enrollment in the Wesley Prep first grade doubled, and has risen steadily since.

Naming, logo design, signage.

Website design. A key difference maker was breaking out each video and each section of the site by grade, with clear walkaway talking points that parents could easily remember and share with each other.

Online videos by grade.

Print ads.

Capital campaign brochure.