The Princeton Review, Rebrand and TV launch

Better Grades. Better Scores. Better Colleges.

No doubt, academic pressures are greater than ever. After merging two companies, The Princeton Review offered a strategy to help students and parents meet the challenge. A 24/7 homework lifeline, a guaranteed test score-raising system and a clearer path to first-choice colleges. The goal: to introduce their programs with clear, relatable messaging that rang true to parents and students.

The Princeton Review TV.

Online how-to video.

Online how-to video.

Online ads.