Chico’s, TV

A Little or A Lot

Patterns, textures, color, more is more. Some Chico’s customers were all in. But how about the rest of the market? Women that cherry-picked their bold moments, but also appreciated a more understated look. Was there room for both? Research showed that there was an opportunity to reach an untapped audience. In conjunction with our friends at PMH.

Chico’s TV.

Chico’s TV.